Don't look at the count of words as you are writing a blog post , infact don't even think about it . The more you focus on increasing the word count of your blog post , more likely it is that you will compromise the quality of your post. Your blog post should be just as long or short as it needs to be , there is no rule on what should be the length of your post. Just make sure you convey your message clearly to your audience and don't worry if your post isn't long enough , remember you are writing for people not search engine bots.